Sproutly - Latest Comments in Value of Social Responsibility in the US: $530 billion

Re: Value of Social Responsibility in the US: $530 billion

xdjlao — Sun, 30 Nov 2008 00:46:20 -0000

Wow, someone who actually tried understanding (and did understand) the formula. Using a perpetuity formula would require more time and effort on my part to calculate! Maybe I'll save it for another day...

Re: Value of Social Responsibility in the US: $530 billion

Milkan — Sat, 18 Oct 2008 20:58:48 -0000

According to your formula, you're estimating that 67 percent of Americans will spend eight percent of their annual disposable income on socially responsible goods or services. This means for every 10 items that a consumer purchases, approximately one item will be CSR-standards approved. While that is an interesting approach, this value estimates the annual value of CSR; try extending this method to a perpetuity (while including estimated numbers of growth).

One the other hand, take into account that while Fleishman Hillard's survey indicates a strong favorable consumer attitude towards CSR products, it has been indicated by several studies (referenced below) that: "marketplace behaviour highlights a gap between what consumers report they expect from firms and what they are prepared to reward..." In fact, one study actually reports: " More specifically, the authors find that CSR initiatives can, under certain conditions, decrease consumers’ intentions to buy a company’s products."

Frankly speaking, though CSR is clearly a trend of this era, it isn't the end-all approach to a successful business practice.

- pdmtpalace ftw

Ref:
http://www.allacademic.com/met...

http://www.atypon-link.com/AMA...

http://ro.uow.edu.au/cgi/viewc...

Re: Value of Social Responsibility in the US: $530 billion

jerry — Sat, 28 Jun 2008 05:39:06 -0000

then open your eyes wider

Re: Value of Social Responsibility in the US: $530 billion

Random — Fri, 20 Jun 2008 06:21:17 -0000

Your formula makes no sense at all

Re: Value of Social Responsibility in the US: $530 billion

Charles — Sat, 10 May 2008 23:52:37 -0000

Why would you link me to this page, Jerry?

I don't speak business.

Re: Value of Social Responsibility in the US: $530 billion

davemc500hats — Sat, 10 May 2008 01:48:34 -0000

not sure about that math, but if you're correct that's a pretty impressive market to go after :)

better get started!

Re: Value of Social Responsibility in the US: $530 billion

RS — Fri, 09 May 2008 03:36:17 -0000

You have a very interesting argument there, Mr. Lao.