DISQUS

Sproutly: Value of Social Responsibility in the US: $530 billion

  • RS · 1 year ago
    You have a very interesting argument there, Mr. Lao.
  • davemc500hats · 1 year ago
    not sure about that math, but if you're correct that's a pretty impressive market to go after :)

    better get started!
  • Charles · 1 year ago
    Why would you link me to this page, Jerry?

    I don't speak business.
  • Random · 1 year ago
    Your formula makes no sense at all
  • jerry · 1 year ago
    then open your eyes wider
  • Milkan · 1 year ago
    According to your formula, you're estimating that 67 percent of Americans will spend eight percent of their annual disposable income on socially responsible goods or services. This means for every 10 items that a consumer purchases, approximately one item will be CSR-standards approved. While that is an interesting approach, this value estimates the annual value of CSR; try extending this method to a perpetuity (while including estimated numbers of growth).

    One the other hand, take into account that while Fleishman Hillard's survey indicates a strong favorable consumer attitude towards CSR products, it has been indicated by several studies (referenced below) that: "marketplace behaviour highlights a gap between what consumers report they expect from firms and what they are prepared to reward..." In fact, one study actually reports: " More specifically, the authors find that CSR initiatives can, under certain conditions, decrease consumers’ intentions to buy a company’s products."

    Frankly speaking, though CSR is clearly a trend of this era, it isn't the end-all approach to a successful business practice.

    - pdmtpalace ftw

    Ref:
    http://www.allacademic.com/meta/p_mla_apa_resea...

    http://www.atypon-link.com/AMA/doi/abs/10.1509/...

    http://ro.uow.edu.au/cgi/viewcontent.cgi?articl...
  • xdjlao · 1 year ago
    Wow, someone who actually tried understanding (and did understand) the formula. Using a perpetuity formula would require more time and effort on my part to calculate! Maybe I'll save it for another day...
  • Picture cataloging software · 2 months ago
    Interesting and valid argument. Good to know that at least some people pay attention to this matter, as opposed to most who give it a cold shoulder.
  • resume builder · 2 months ago
    that was huge amount but its just fair in terms in the number of population in the USA.
  • gucci bags · 1 month ago
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  • gucci bags · 1 month ago
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  • netbookchart · 1 week ago
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