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I actually met Jyri at Mobilize and he gave me the same advice.
I was thinking about his advice for a while, and I'm still hesitant about giving away complete business plans. Fundamentally it comes down to a function of value added, and it seems that sharing your idea with the whole world can only hurt you if some other team decides to do the idea, or a competitor picks up the plan and releases your new features before your team can. On the flip side, I understand that at the end of the day there are going to be competitors in every field, and that after launch, everything is public and it will really just come down to execution.
Your business model is interesting. I wonder how much people want to meet strangers on the web, and if there is some way to harness this. Perhaps you should look into those new people search engines and leverage one of their APIs to create automatic groups on various subjects with various levels of authority based on web metrics. Creating some sort of system like Friend Feed on different subjects based on scraped web information can be a pretty useful resource for someone that is trying to get into a field and wants to meet experts in the field or just simply learn from their blogs.
For example -- there are lots of foundational blocks that you could use to achieve your goals -- mybloglog, friendfeed, plaxo, etc. Can you think of a way to leverage these networks without introducing _another_ network/profile to the mix?
Overall I think it's a great start, but spend some time fleshing it out to give the opinionated people out there something to polarize over.
I'm thinking of different ways to analyze people to help discovery. One way might be like PeopleRank (instead of PageRank). Look at a person's twitter's followers vs. amount of people he's following. Look at his blog and his comments. See which people are talking about the same thing you are across the same websites.
tackling this (PeopleRank) a few years ago but the whole "river of
news" meme wasn't out there yet. I'm also remembering a great script
that would look at your delicious tags to see how you matched up with
other users. It even broke it down into how ahead of the curve you
were vis-a-vis breaking stories.
I love disqus for the ability to capture comments in a central place
-- seems like someone could extend this to general link sharing and
browsing to get an idea of where the natural connections are. Hmmm....
As an overview, what we are doing is creating place where you can meet friends or dates :-) It's like bringing dating in social networks, and like connecting social networks for friends. It's exactly the place which does not require you to register there, do anything else, but use your existing profile and write/talk/chat/ask/.. with people according the interests you specify.